Hyundai, Kia aim directly at Europe’s big brands February 20, 2006
If they haven’t heard the warning already, Europe’s traditional carmakers will receive a wake-up call at the Geneva auto show.
Hyundai and Kia will unveil ambitious plans to target Europe’s volume brands at the show.
- Hyundai likely will announce the location of its new 300,000-unit assembly plant in the Czech Republic.
- Kia will unveil a design teaser close to its future Slovak-built car.
- A Hyundai concept car will show its European design direction.
Within four years, the two carmakers will have European factories capable of building 600,000 lower-medium cars annually – including Slovak-made engines – a potentially huge challenge to Europe’s traditional volume brands, analysts …
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