Ford sees record month in hybrid sales May 2, 2006
Ford Motor Company has produced its best-ever monthly sales for hybrid vehicles in April, as rising gas prices continue to affect vehicle choice in both the US and abroad.
Ford, which sells gas-electric versions of the Ford Escape and Mercury Mariner models, has had three months of hybrid sales increases, fueled by rising gas prices, and company and government incentives. Combined sales of the two vehicles more than doubled over March, and increased 68% compared to April 2005 sales.
“There is a strong market for hybrids, provided they are attainable and affordable,” said Al Giombetti, president of Ford and Lincoln Mercury. “More and more consumers want to improve their fuel economy, both to save money at the pump and to limit the social and environmental impacts of oil consumption.”
In February, Ford launched a new marketing campaign with Kermit the Frog, focusing on the environmental aspects of the Escape Hybrid. In April, Ford introduced 0% financing for up to 60 months on the Escape Hybrid and Mariner Hybrid, to further enhance their economic value.
The Detroit icon has committed to producing up to 250,000 hybrids a year globally by 2010. Ford has also committed to offering hybrid technology in at least eight vehicles, including: Ford Escape, Fusion, Five Hundred, and Edge; Mercury Mariner, Milan, Montego; and Lincoln MKX.
- Posted in : Ford,Uncategorized
- Author : arnold
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